Facebook Legacy Tag Conversion Rules

On January 15, 2020, Facebook will be consolidating its allowable message tags, which are used to identify a message as non-promotional and therefore not subject to the standard 24 hour messaging window, from 17 to 4. Flow XO will automatically convert existing legacy tags to the new tags using the following logic:

BUSINESS_PRODUCTIVITY, COMMUNITY_ALERT, PAYMENT_UPDATE, SHIPPING_UPDATE and RESERVATION_UPDATE will be converted to POST_PURCHASE_UPDATE.

CONFIRMED_EVENT_REMINDER, APPOINTMENT_UPDATE, TRANSPORTATION_UPDATE and TICKET_UPDATE will be converted to CONFIRMED_EVENT_UPDATE.

NON_PROMOTIONAL_SUBSCRIPTION will NOT be converted, as it is no longer a supported use case unless you are on their News Provider Index. If your page is on that list, you may safely use this tag.

PAIRING_UPDATE, APPLICATION_UPDATE, PERSONAL_FINANCE_UPDATE, ISSUE_RESOLUTION, GAME_EVENT and FEATURE_FUNCTIONALITY_UPDATE will be converted to ACCOUNT_UPDATE